Billboard Conventions

• Film Title - usually in a logo, the largest text on the page (particularly in the 'Brave', 'Super 8' and 'Lucy' posters).
• Cast & Crew names - in smaller text at the top or bottom of the page, usually the bigger the box office draw, the larger the name (Scarlett Johansson & Morgan Freeman are larger than Daniel Brühl)
• Release date - towards the bottom of the billboard, it is usually a specific date or it could be 'coming soon'
• Caption - usually beneath the title
• Awards/ reviews - if the film is acclaimed there are ratings 'stars'
• Direct Address - there will be language that will make the audience want to see it 'Bring it Home'
• Company Logo 
• Clear and large images - to attract an audience
• Clear and easy to read font
• Home style - to the rest of the marketing campaign